COPY WRITING (Copywriting)

We are constantly bombarded with advertisement in many direct or subtle forms in publishing and media. From the beautiful lyrics of a song to the simple Ad banner on and off the web, from the product information on a container to advertisement promoting a business or service in print, on TV, radio, social media, all written content that promotes or advertises something is the work of a Copy Writer.

Copy Writing is a complex writing style, covering a broad area of specializations and topics. Adding to its complexity is the fact that the actual communication must be brief yet convey a lot. Usually, the best Copy Writing is done by people specialized in the domain they are writing about. For instance, a medical advertisement is best written by someone with medical training.
The purpose of Copy Writing is to convince the reader, viewer to buy a certain product or service. Lately, website content writing has been added as an example of Copy Writing, directed at "selling" the content of it or make it accessible to larger audiences.
In a way, Copy Writing is similar to Technical Writing, the difference being that the first promotes the product for the purpose of marketing, the later to inform about the product. A classical example is that the Copy Writer writes to advertise a car, while the Technical Writer writes the user manual for the same car.

A successful Copy Writer uses a combination of inspiration, talent and lots of research to achieve the best advertisement for the respective media.

We are offering professional Copy Writing services and help you complete and enhance your advertising campaign.

Contact us with your project through our Contact Form or email directly at: Editor@globalwritingediting.com